Videos are awesome way of promoting your content, especially Youtube videos as they are included in search results by Google and they are fairly ranked high in comparison of ordinary blog posts.
But ranking videos on Youtube or other website is not an easy task. Most of the videos are not well optimized, they don’t follow video seo best practices And as Youtube is targeted by so many bloggers and webmasters across globe, it is flooded with videos of all kind.
You can generate huge amount of money and traffic from Youtube videos by following simple video creation and promotion tips.
Here are some of the most important and easiest ways of optimizing and promoting videos.
1. Email marketing for videos
Most of the bloggers and webmasters are well aware of the email marketing as far as their blog or website is concerned, it is often
How To Optimize and Promote videos
ignored by them when it comes to promoting videos. Email marketing is the best way to promote your videos.
As being the existing contacts, they trust you, provided you have followed the best email marketing practices. If they trust you, they will not only open your email but also, go through the content. So start promoting your videos to your contacts.
If you are a new blogger or webmaster who is not doing email marketing, then you should start doing it.
GetResponse and Aweber are the best email marketing service provider in the market and economical too.
2. Networking for video promotion
Social media sites and blogging networks are also one of the best places to promote your videos. As you share your content with your friends, family and contacts, it is important you promote and share your videos with them also. It will increase your videos view and therefore, reputation and visibility.
Sites like facebook, Twitter are extremely useful in generating free traffic to your videos. You can also contact your fellow bloggers in your network or niche to collaborate and promote your videos.
3. Optimize your Youtube videos for organic traffic
One of the best ways to promote your Youtube videos is to use Youtube keyword tool to find relevant keywords which you can use in your videos.
You can use this tool to find keywords for you. This Youtube Keyword tool allows you to search keywords by manually entering a word or by entering the URL of an existing Youtube video.
The best way to use it is by finding an existing video on Youtube. You should search for a video which is not very old but has got good number of visits.
Then you should copy the part after = in the url and paste it in the keyword tool. It will give you the keywords used by that video.
This way you can easily find the keywords which are generating good number of views.
There are other sites also like Dailymotion, metacafe and vimeo.
Overall, the strategy and techniques of optimizing videos for search engine traffic is more or less, same. Keyword research is the most important part of creating videos which could perform well.
Video optimization includes following steps.
- Video name
We tend to ignore the name of the file in case of videos and pictures. Saving the images and videos with the keyword name is the first step in optimizing your images and videos.
So if you are creating a video on weight loss, you should name your video accordingly to include your primary keyword in the name of the file.
- Keyword research
Keyword research is crucial in case of videos also like we have seen in case of blog posts. In general, most of the bloggers ignore keyword research when it comes to video marketing.
You can use the techniques mentioned in the last section to do keyword research for Youtube. If you have any question for that, don’t hesitate in asking. But that method will give you very few keywords which may or may not suffice your requirements.
You can use any good keyword research tool to find good keywords. I had good success with IBP and Seoprofiler, you can use any tool of your choice but better use any premium tool which gives you more information than just telling you the number of search for a particular keyword.
- Title
Title is one of the most important factors influencing your video’s ranking. You should choose your title carefully with appropriate keywords in it. That’s why I have mentioned in the previous section that you need a good keyword research tool because it will have a huge impact on your rankings.
So do proper keyword research and then include your keyword in you title but make sure it shouldn’t look unnatural and stuffed.
- Description
Description is an important part of your videos. Avoid mistake of repeating keywords in your description. It should be created to provide good information about your video with appropriate keywords in it. You should also add related search terms in the description section.
You have to add related keywords in the description as related search terms so you can use few keywords which are closed related to your primary keyword.
- Tags
Tags are also important for good search engine rankings and they have their own share of contribution in the overall optimization of your videos. You should include 5-10 relevant tags. Don’t try to overdo things. Just 5-10 relevant tags are enough.
Summary
If you can follow the steps mentioned above, you can expect descent video views on Youtube, Dailymotion and other video sharing sites. Video Promotion and optimization is the key and your success depends upon how assertive you are in your marketing practices.
Always remember one thing, there are millions of videos out there, so your every video is not going to be successful but if you follow these practices of video seo consistently & promote videos well, then you can generate good amount of views and revenue from them.
Share your thoughts and video seo tips and techniques.
Read More http://akhilendra.com/how-to-optimize-and-promote-videos/
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