If you’re not ready or not confident enough to set up your own online store, that doesn’t mean that the wonders of the internet are necessarily closed to you. On the contrary, without any special skills or tools, you can tap into perhaps the biggest marketplace in the world.
If you shop on Amazon, you’ll have noticed that when you search for something, not all your buying options are from Amazon itself –
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you might be offered alternate suppliers selling the same or similar things at different prices, possibly even selling second-hand versions. This is the Marketplace and it’s open to traders of any size. Naturally, you’ll need to pay something to Amazon for the privilege – everyone pays a completion and referral fee for each item sold, while those selling more than 35 items a month also need to pay a small monthly subscription. But with immediate access to Amazon’s millions of visitors, that can be a small price to pay.
Getting started
Getting set up is quick and straightforward. But before you go leaping in, do some research. Check out your likely competition to make sure that what you’re charging is competitive. Not that price is always the be-all and end-all; things like your trading history and rating can also count in your favor as will the condition of the item if you’re selling something second hand. But when all else is equal, most people go with the cheapest.
The other thing you need to do is use the fields at your disposal – ie product name, description etc – to their full extent. Use all the space available for the title and include as many keywords – ie the sort of terms people are going to be searching for – as you can, without making the whole thing unreadable. You never know what each individual will be looking for in a product, so give as much information in the description as you can – but try not to go over about 200 words.
Cementing your reputation
Once you start selling, make sure you fulfill any orders you receive quickly and efficiently – source some good quality postal packaging products to ensure your goods arrive with your customer safely and use a reliable courier to make any deliveries. Buyers on Amazon are used to saying what they think about sellers, and positive reviews not only look good to other potential customers, they may also make your goods appear higher up a page of search results.
Branching out
When you’re up and running successfully on Amazon, you may find you’ve gained the confidence and knowledge to take the next step and start your own eCommerce store. It’s really easy if you use something like WordPress, which has a great number of themes that can make your estore look incredibly impressive and totally professional – and you still don’t need any specialist knowledge!
Advertising
You can also use the Amazon Marketplace to advertise your own estore – just select the terms you want to focus on and when somebody searches for them, your ad will come up as an option. The ad itself is created by Amazon using text and images supplied by you when you sign up. Even better, you only have to pay anything when someone clicks on it! In other words, you’re only paying for genuinely interested shoppers keen to investigate what you have to offer in depth.
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