Bing is the second largest search engine in terms of explicit core search. As per a report published by comscore in January 2013, Google accounted for 66.7 % whereas Microsoft group sites accounted for 16.3 % and Yahoo sites for 12.2 %.
As Bing and yahoo have collaborated for search engine technology, total share of bing and yahoo stands at 16.3+12.2 = 28.5 %.
In terms of number of queries, Google Sites accounted for 11.8 billion, Microsoft Sites for 2.9 billion searches and Yahoo
Bing seo
Sites for 2.2 billion queries. This data is for US market. You can read the detailed report at the link mentioned above.
Idea behind putting these numbers is that there are billions of search queries on Bing and Yahoo and if you have been ignoring them then imagine the kind of business you might have lost.
In fact, as most of the bloggers only target Google, competition for blogging related queries at Bing would be lower. Therefore, it is easier to rank at Bing than Google.
Now having said that, I don’t mean to ignore Google but point is, why not target Bing and Google, both?
It is definitely not Google vs Bing and i am also not pointing out the Difference Between Bing and Google.
There is lesser number of queries on Bing but at the same time, they are more than enough to deliver great results to you and your blog.
Now if you wondering how to rank higher on Bing? Then I have got few simple Bing SEO Guidelines and tips which can help you in gaining traction at it.
Bing SEO-Bing Search Optimization
Length of the content – Bing prefers content with more than 300 words but you should target more than 500 words. Anything over 500 words is a good bet for Bing.
Follow On Page SEO Best Practices – Like Google, Bing is also quite particular about on page seo. You should strictly follow standard protocols for on page optimization seo. Each page should be well optimized for;
- Title
- Keywords in title
- Keywords in URL
- H1, h2, h3, h4-h6 tags
- Optimum density of keywords
- Meta tags
- LSI keywords are also helpful
If you are following these techniques, you are good. But if you are not, then you are jeopardizing your chances on Google and Bing. Therefore start doing it. For wordpress users, you can use SEOPressor to optimize your page automatically.
Links – Bing prefer backlinks from extremely relevant sites with rich anchor text. Bing also focus on outbound links. So pay special attention to that. That’s why I believe using a plugin or tool to automate the process of on page SEO is so important. These tools are capable of automatically checking these things for you. But nonetheless, you should focus on backlinks and outbound link.
Domain Age- Domain age is a big factor for domain but there is nothing you can do about it. If your domain is old then you are good but for newer domains, follow the standard optimization techniques and see if it delivers for you. You can target keywords with low competition to achieve desired results on Bing.
Sitemap – it has been observed that crawling rates go up if you submit sitemap regularly to bing. Sitemaps are extremely important. Microsoft has created a tool for creating sitemap. You can download this tool from Microsoft download center.
Bing SEO Tools
Bing Webmaster Tool – You must use Bing webmaster tool to gather information related to Bing. It is as good as Google’s Webmaster tool as far as providing tool and information is concerned which can be used to optimize your blog for Bing. Bing webmaster offers various tools within it to optimize and monitor your site for bing. Some of the most important tools are;
- SEO Analyzer – SEO Analyzer You gets a feature SEO Analyzer which is extremely good to analyze your webpage. It will generate a report which will have all the information required to optimize your page.
- Link Explorer – Link explorer is a tool in build in Bing Webmaster Tool. You can find out all the links pointing to a particular URL in this tool. This tool is great to find the backlinks detected by Bing on your blog or webpage.
- Keyword Research – You should use keyword research tool in bing webmaster to check the traffic stats for a keyword.
You can get lot of other tools also in Bing Webmaster tool like page traffic, index explorer, crawl information, crawl control, block urls, markup validator etc.
Conclusion
Bing is the second big daddy in search engine industry. It cannot be ignored and as it is fairly easy to optimize your site and it doesn’t require anything which can disturb your optimization for Google. And I don’t think you will mind extra traffic from Bing.
Please share your thoughts and views on Bing SEO and yes, spread the word, share it.
Read More http://akhilendra.com/bing-seo-rank-higher-bing/
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